As a journalist, Luke saw how great stories compel people to act and believe it's central to creating content that builds your audience and converts them into loyal customers. He founded Story League with a mission: to enable you to drive sales through copywriting, podcasts and videos. Luke and his team work with you to develop the stories that are alive within your organisation and industry, that boost your authority and position you as a thought leader. For Luke, content needs to be seen by your ideal customers as educational, engaging and strong enough for them to seek out your business.