If you’ve just launched a new website, you’re probably wondering about the best way to get your website noticed.
There are several techniques you can use to get a new website noticed. It’s a good idea to use a mix of these tactics.
1. Get your website noticed with relevant social networks
Social media is a great way to get a new website noticed, but it works best if you plan your social media activity before you get started.
It might feel like joining every social network available and then posting as often as possible is the way to go, but you’ll likely make more of an impact by taking a targeted approach.
Find out which social networks your most likely buyers use and the kind of content they’re interested in (e.g. videos, downloadable eBooks). Then use that as the basis of a targeted social media strategy.
Follow the steps to creating a social media marketing strategy outlined in this guide.
2. Get your website noticed with search engine optimization (SEO)
SEO is a huge topic and it’s a crucial part of getting any website noticed over the long term.
The bad news is that SEO won’t get your new website noticed straight away — it can take up to six months to see results.
But the sooner you start working on SEO, the sooner it will help get your website noticed.
The benefits you see from SEO also accrue over time so it’s an investment worth making.
Start by understanding the keywords your target audience uses to search for a business like yours and then ensure that your web pages include those keywords.
The rule of thumb is to include the keyword once for every 100 words on each web page. Trying to work them into the:
- Page headline
- First paragraph
- Naturally throughout the rest of text
You can also use the SEO tool that comes with GoDaddy Digital Marketing Suite.
3. Get your website noticed with local SEO (if relevant)
If you have a business that serves a specific area, then you need to work on your local SEO. By doing this, you’ll increase your chances of appearing when people search for things like [Your business type] + [Your local area].
You’ll also have a chance to appear in map results, which will really help get your website noticed.
Find out more about local SEO in this guide.
4. Get your website noticed with interesting and useful content
A great way to get your website noticed is by creating interesting and useful content that people will be interested in.
This is a more subtle form of persuasion, where you give something of value away free.
This could be anything from a blog post that solves a problem your audience commonly experiences, to unique art that you’ve created yourself.
Just getting your interesting content out there will help your website get noticed, but you can also use it to build an email list and your social media followings.
This will help you attract people back to your site in the future and could help you make sales if that’s your overall aim.
This guide explains how you can market a website by giving away interesting and useful content in exchange for someone’s email address.
5. Get your website noticed by building connections
Building the right connections can help attract attention to your new website in a number of ways.
Finding a social media influencer who already commands the attention of the audience you’re trying to reach can help build your social presence.
Getting your interesting content in front of someone who runs a popular website can help boost your SEO if they decide to link to your site.
And building connections with local journalists can help build the profile of your business in your local area.
6. Get your website noticed with advertising
Search engine and social media advertising can be effective ways to bring attention to any new website, but you need to be careful you don’t end up spending too much.
Search engine ads are a great way to drive people directly to the products and services you sell. Be sure to correctly target your ads and that any campaigns you run are profitable.
Social media ads can be used to both sell products/services and build general awareness about your website.
You can learn about using Instagram ads to promote your products or services here.
Editor’s note: Eye-catching visuals are key to getting attention on social media. Use GoDaddy Studio to design high-quality images for social posts, infographics and more.
The best way to get your website noticed is by using a mix of the techniques I’ve mentioned here. Find one tactic that works for you and keep adding more to the mix as and when you can.
By working on the building blocks of SEO, social media and paid advertising you’ll attract attention from a diverse range of sources.
This post was first published to GoDaddy’s U.K. blog on 28 January 2022 and republished to the company’s Australia blog on 6 December 2022.