The importance of having a website in the digital age cannot be overstated. A website helps customers find you easily and get to know you and what you offer. The more people you can reach online, the more opportunities you have to make a sale. But the question many business owners ask is how much does it cost to build a website here in Australia?
The cost of a website varies depending on if you just want the bare basics or all the bells and whistles.
A website can range from a DIY job — which costs little but can take hours of your time — to something that you outsource to a professional for thousands of dollars.
Below we provide a breakdown of what you can expect to pay when creating your website.
Cost to build a website in Australia
Here are ballpark estimates of the cost to build a website in Australia.
|Website type||Total cost of creating your website||Web designer charge||Cost of hosting||Cost of domain name (.com.au)|
|Brochure website created by a web designer||$3,000-$6,000||$50-$250 per hour||$4.95 to $24.99 per month||$15.95 per year|
|Website built using GoDaddy Websites + Marketing||$12.95-24.95 per month||n/a||Included||Included|
|Small-to-medium eCommerce site created by a web designer||$6,000-$15,000||$50-$250 per hour||From $24.99 per month||$15.95 per year|
|Small-to-medium eCommerce site built with GoDaddy Online Store||$29.95 per month||n/a||Included||Included|
|Large, bespoke website created by a web designer||Above $15,000
|$50-$250 per hour||From $24.99 per month||$15.95 per year|
Please note: The prices above are estimates of what it costs to build a website in Australia. We recommend shopping around, as web prices vary depending on scope. Once a website is designed, you will likely need to factor in ongoing maintenance charges, or any charges for making changes to your site once it’s created. It is best to discuss these with your designer before committing to anything.
Types of websites
There are three main types of websites — a brochure website, eCommerce site and custom bespoke website.
As the name suggests, the website is like a brochure, showing what your business is about and the products or services you offer.
To keep your business at the top of search rankings, you’ll want to optimise your web pages and regularly add new content.
Brochure websites are suitable for anyone looking to generate online leads:
- Small businesses
- Business-to-business providers
This option is great for those who don’t expect to sell online and are on a limited budget. In fact, you can build a brochure website with GoDaddy’s Websites + Marketing at no cost whatsoever.
The main focus of an eCommerce website is to sell products and services. If you also have a physical store, the site should include your store hours, locations and directions.
An eCommerce website requires:
- A digital catalog
- The backend technology needed to securely process online payments
- An integrated shipping tool
- Answers to frequently asked questions, your contact details and returns policy
- A blog to provide a steady stream of fresh content
- An SSL certificate (included with GoDaddy’s Online Store)
The cost of an eCommerce site will depend on what types and how many things you are planning to sell.
If you’re after something a little more customised, you may want to consider hiring a web designer. A good web designer can create just about anything you need. The cost will vary depending on the complexity.
While hiring it out does require your input — you’ll need to supply photos, videos and often written content — it’s the easiest option of all. The primary benefits include:
If you don’t have any web design expertise yourself or within your team, hiring a pro can save you time and hassle. This frees you to focus on what you do best.
A highly customised website
A pro may be able to give you a more sophisticated website with database integration, say, or one capable of high-volume eCommerce, than you can design yourself.
Your web designer may be able to provide you with ongoing support as your website grows. You should ask about maintenance costs before you hire a designer.
Of course, if you’re planning on launching the next Amazon or Kogan, you’ll need to hire a team of designers and developers on a full-time basis to build and maintain the site.
Consider GoDaddy’s Websites + Marketing
GoDaddy’s Websites + Marketing is a good choice for those who don’t have much budget (the basic version is free) and want complete control over their site.
This next-generation SMB solution comes with all you might expect:
- An easy website or web store builder with blog, email marketing, social media integration, Google and Yelp
- Always-on hosting that loads your pages quickly
- SSL security to keep your website on Google’s good side
What you might not expect is GoDaddy InSight™, an intelligent learning system that serves up expert tips just for you. This smart tool bases its recommendations on data gleaned from millions of businesses like yours.
The sky’s the limit
The latest generation of website builders makes it easy for virtually anyone to quickly create a website at very little cost. If you’re after something more bespoke, hiring a designer may be your best bet.
Need more help deciding? Check out “Web design: do it yourself or hire someone else?”
All the best with your website project!
Image by: Elaine Nakhle at Lou Lou Pie Creative