Research & planning

Emma Fletcher

Do you have a business continuity plan to recover from a crisis?

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Quentin Aisbett

9 steps to creating your first digital marketing plan

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Kristine Wright

What to know before you transition to retirement

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Kristine Wright

6 tried-and-tested business models for startups

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Jody Carey

Now that you’re up and running: strategic management

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Emma Fletcher

Why you should build a customer journey map

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Cathy Ngo

Market segmentation: the best thing since sliced bread

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Leeha Debnam

6 steps to creating a business-boosting brand strategy

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Quentin Aisbett

How psychographic segmentation can increase sales

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Claudia Bouma

Why your business needs buyer personas

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Alan Taylor

Identify your niche market and thrive

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Adam Turner

The path to growth starts with market research

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Alan Taylor

What is a target market (and how do I find mine)?

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Leeha Debnam

4 steps to crafting a mission statement

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Quentin Aisbett

Create your next marketing strategy in 7 steps

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Leeha Debnam

Does your small business need an operational plan?

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