Research & planning

Quentin Aisbett

How psychographic segmentation can increase sales

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Claudia Bouma

Why your business needs buyer personas

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Alan Taylor

Identify your niche market and thrive

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Adam Turner

The path to growth starts with market research

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Alan Taylor

What is a target market (and how do I find mine)?

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Leeha Debnam

4 steps to crafting a mission statement

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Quentin Aisbett

Create your next marketing strategy in 7 steps

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Leeha Debnam

Does your small business need an operational plan?

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Jody Carey

Strategic planning: How to boil it down to one page

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