I'm trying to embed a video within a post (I've done this hundreds of times before) - but this time, the source is on AWS S3 (versus Youtube). When I insert the link, it's creating an <a href> tag versus embedding the video.
Based on this codex entry, the embed feature only works with specific URL types. I don't see AWS on the list in that article. You may need to find a plugin or some other method to embed that type of video, like an iframe or something. Hope that helps!
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