That’s a great question. Every domain is unique – for example, there can only be one GoDaddy.com – but the value depends on how much someone wants it. Extremely popular domains have sold for millions of dollars.
So what makes a domain valuable? Length is a major factor. Shorter domains, because they are easier for potential visitors to remember, are generally worth a lot. If a domain is long and hard to remember (or hard to spell), it’s generally not as valuable.
Another major piece of the puzzle is potential audience. If you have a domain that’s understood internationally (i.e. pizza.com), it’s more valuable because is has the potential to get visitors from all around the world. On the other hand, if you own SmallTownUSAPizza.com, your audience is much smaller – while it may be really valuable to the local pizza place, it has little value outside of that particular town.
So, overall, how valuable can a domain be? Here are the top-selling domains of all time, according to Wikipedia:
- Insurance.com $35.6 million USD (2010)
- VacationRentals.com $35 million USD (2007)
- PrivateJet.com $30.18 million USD (2012)
- Internet.com $18 million USD (2009)
- 360.com $17 million USD (2015)