There's a group of islands located off the southern-most tip of South America called South Georgia and the South Sandwich Islands. It's packed with research bases and scientists, and has its own domain — .gs . So why would you want a .gs domain of your own? Simple. Let's say you own a company that ends in "gs." Imagine having a domain that works with your name as opposed to against it? That's why .gs is so brilliant. It's a popular consonant combination for English nouns, which makes it perfect for domain hacks. Nothing wrong with working a little branding into your domain, right?